Front end & back end
New sites and apps built from scratch. Pixel-tight on the front, solid on the back. Fast, clean, no bloat, and yours to keep.
- Custom design and development
- Mobile-first, conversion-focused
- Shopify, Next.js, Expo or custom code
Services
Four things, done properly.
Starting from zero or fixing something that holds you back: first we agree on the number your site has to move, then we build toward it. Fixed quote, fixed timeline, one person from the first call to launch.
What we do
Faster, sharper
Already have a site that feels slow or doesn't convert? We audit it, cut the weight, fix the flow and lift the number that matters in your business: bookings for salons and gyms, conversion and order value for shops, inquiries for creatives, activation for apps.
- Core Web Vitals and speed
- Conversion and SEO tuning
- Accessibility and clean code
Into your stack
Bookings, payments, CRM, inventory, newsletters. We connect the site to the tools you already run, so nothing lives in two places.
- Booking, payment and CRM hooks
- APIs and automation (Make, Zapier)
- Clean handover, documented
A better journey
Every screen guides the visitor toward one thing: booking, buying, calling. We design the path, not just the pixels.
- Journey and UX mapping
- Clear calls to action
- Tested on real devices
The optimise service
Speed is a number, not an opinion.
Most sites we take over start in the red: heavy images, scripts that block, layouts that jump. We measure first, fix what actually costs you bookings, and show the before and after in Lighthouse, the same tool Google uses to judge a page.
Typical for sites we audit: from the 40s into the 90s
This site, live, Lighthouse mobile, 12 Sep 2026
| Page | Perf | A11y | Best | SEO |
|---|---|---|---|---|
| Home | 91 | 100 | 100 | 100 |
| Services | 95 | 100 | 100 | 100 |
| Work | 87 | 100 | 100 | 100 |
| Studio | 92 | 100 | 100 | 100 |
The cost of slow
A few seconds is the whole business.
Every figure below comes from a cited study, not a number we made up. This is what a slow, clunky site quietly costs.
53%
of mobile visitors leave a site that takes over 3 seconds to load.
You paid to get them there. Three seconds later, half are gone, before they ever see what you offer.
Source: Google / SOASTA research, 2017
+8.4%
lift in retail conversions from just a 0.1-second faster load.
Speed isn't a vanity metric. Deloitte measured the revenue a single tenth of a second makes.
Source: Deloitte, "Milliseconds Make Millions", 2020
32%
higher bounce rate as load time grows from 1 to 3 seconds.
Every extra second compounds. The slower the page, the faster people leave it.
Source: Google, 2017
How it works
From audit to launch in three weeks.
A fixed timeline you can plan around. Same four steps whether we build new or fix what you have.
01 · Audit
Find the gaps
We map your current site, your tools and the one number that matters, and pinpoint exactly where customers drop off.
02 · Build
Front + back
Design and development in parallel. You see real screens early and review in one focused round.
03 · Integrate
Plug it in
We connect bookings, payments and your CRM, then optimise every metric until the meters go green.
04 · Launch
Ship and care
We test, ship and hand over, or keep it fast and current on a monthly Care plan.
Next step
Tell us what it should do.
Thirty minutes, your screen, no slides. You leave with three concrete things to fix first, whether you build with us or not.
Prefer email? hello@virsli.com