Pretty is easy. We build websites that bring bookings.
For salons, gyms and studios in Copenhagen: a fast site with one clear way to book, plugged into the tools you already use. One person from the first call to launch, fixed quote, no agency overhead.
Fast, clean and built to sell. Fixed quote, three weeks, one person from the first call to launch.
The problem isn't traffic. It's what happens after the click.
You spend money getting people to your site: ads, SEO, word of mouth. Then a slow load, a confusing layout or a broken booking flow quietly sends them to a competitor. That's revenue leaking every single day, and most owners never see it happen. A website isn't a brochure. It's the one employee who works every night and every weekend, and it should bring bookings, orders or inquiries you can count.
Which number should your site move?
A salon and a webshop lose money in different places. Pick your business: what we improve, and what the research says a slow or confusing site costs.
Salons & beauty
Instagram brings people to the site, then they have to call, and half never do. No-shows, and a booking tool nobody finds.
What we improve- Bookings made online instead of by phone
- Appointments booked per week
- No-show rate, with reminders from your booking tool
- Google reviews and opening hours seen on the site
How: A booking button above the fold on every phone, your Booklux, Treatwell or Shore embedded, prices and reviews where thumbs land.
of people who search for a local business on their phone visit it within a day
Source: Google / Ipsos, 2014of mobile visitors leave a page that takes longer than three seconds to load
Source: Google / SOASTA, 2017Gyms, studios & coaches
The schedule is a PDF, the trial class is three clicks deep, membership prices hide in an app. People give up before they visit.
What we improve- Free-trial bookings per week
- Membership sign-ups from the site
- Schedule views on mobile
- Clicks from a coach page straight into the booking tool
How: A live schedule filtered by day and class, one "book a free trial" path, prices in the open, a page per coach that books into Wondr, Mindbody or Glofox.
bounce rate as page load grows from one to three seconds
Source: Google, 2017of people who search for a local business on their phone visit it within a day
Source: Google / Ipsos, 2014Shops & e-commerce
Traffic is there, orders are not. Product pages load slowly, the checkout asks too much, nobody knows where people drop off.
What we improve- Conversion rate, per product page
- Average order value with bundles and upsells
- Cart abandonment
- Product page load time on a phone
How: Fast product pages on Shopify or headless, a checkout with fewer steps, bundles that make sense, tracking that shows which page loses the sale.
of online shopping carts are abandoned, averaged across published studies
Source: Baymard Institute, 2024more retail conversions from a page that loads just 0.1 seconds faster
Source: Deloitte, Milliseconds Make Millions, 2020Photographers & creatives
The portfolio is beautiful and invisible. Heavy galleries, no Google presence, an inquiry form that leads nowhere.
What we improve- Impressions on Google Search and Maps
- Inquiries and quote requests per month
- Gallery load time
- Portfolio pages indexed by Google
How: Galleries that load in under a second, local SEO for the searches your clients type, one clear way to ask for a quote, a site you can update yourself.
more requests for directions to businesses whose Google profile shows photos
Source: Google Business Profileof mobile visitors leave a page that takes longer than three seconds to load
Source: Google / SOASTA, 2017Apps & digital products
People install, open once, and never understand what to do. Great product, no guidance.
What we improve- Activation: users who complete the first key action
- Day-seven retention
- Store page conversion, view to install
- Onboarding completion
How: Onboarding that explains itself, a landing page and store listing that set the right expectation, and the app itself in Expo when you need it. HoldLINE is ours, live in the App Store.
of an average app’s daily users are gone within three days of installing
Source: Andrew Chen / Quettra, 2015apps is opened once and never again
Source: Localytics, 2019Every figure above comes from a cited study. Not on the list? The method is the same: one number, one path to it, a fixed quote before we start.
Three doors, one kitchen.
Build, optimise, integrate.
Build, optimise, integrate: what each one means, which number it moves, and the four steps from audit to launch.
See the services → WorkShipped and in the works.
HoldLINE live in the App Store, plus two builds launching with their owners.
See the work → StudioThe person who writes the code.
No agency, no handoffs. Who you talk to, and how to reach him.
Meet the studio →Let's look at what's costing you customers.
Thirty minutes, your screen, no slides. We go through your current site or your idea, and you leave with three concrete things to fix first. No cost, no obligation.
Prefer email? hello@virsli.com